Building a brand from concept to growth

I built and ran an independent creative brand across Instagram and Etsy, developing products, visual content and a clear, consistent identity across both digital and physical touchpoints.

Alongside creating the brand’s visual language through typography, colour, imagery and tone, I designed bespoke pieces by hand and digitally for both individuals and businesses. This ranged from wedding stationery and commissioned artwork to storefront design, signage and tailored visual assets for small brands.

I also planned and produced product photography, styling and social content, managing each stage from concept and shoot planning through to editing, publishing and launch. Alongside the creative work, I oversaw product development, customer experience and day-to-day brand management, resulting in over 500 sales across Etsy and Instagram.