Building a scalable brand for a sustainable organisation

Lead brand specialist and designer at Salix Finance, a public sector organisation delivering large-scale sustainability programmes, supporting over £3.7 billion in funding and contributing to significant carbon reduction initiatives across the UK.

Responsible for shaping and maintaining the organisation’s visual identity across all communications, ensuring a consistent and high-quality brand presence. Led a full rebrand, redesigning core assets including reports, presentations and social content, and developing scalable templates and brand guidelines to support clarity and consistency across teams.

Design and delivery of multi-channel assets across events, campaigns and ongoing communications, including social media, newsletters and stakeholder materials. Acts as brand steward, maintaining quality control and ensuring all outputs align with established brand standards.